What you need to know about advertising…
What is The LEWESIAN?
The LEWESIAN is a monthly publication that is distributed around the town in the last week of the month before e.g. the March magazine will go out in the last week of Feb.
How many copies of The LEWESIAN are printed?
Each month 7300 copies of The LEWESIAN are printed. 6500 go to every home in the town and 800 are picked up from distribution points. There are pick up points are all over town with the three most prolific being: Tesco, Visit Lewes and LEWES library – visitors to Lewes from the outlying villages tend to pick up a copy from one of these when they are visiting town.
What does it cost to advertise in The LEWESIAN?
I guess this is the big question! We have tried to keep our prices as low as possible and provide a range of advert sizes that enables any business of whatever size to be able to afford a monthly advert in The LEWESIAN. The honest truth is that the cost of printing and distributing the magazine has gone through the roof during 2022 so like many other industries we have had to recently increase our prices. We still think they represent a good deal and a very cost effective way to get your message into every house in Lewes. This website has a ‘Rates’ tab in the navigation bar above but here is a link to the same place.
Who distributes The LEWESIAN?
To distribute The LEWESIAN we use a local distribution company called Letterbox LOGISTICS. This company specialises in local magazine distribution and came highly recommended as being reliable and trustworthy. Two years on from the first edition they have lived up to the recommendation and have become a really important part of the team!
What are the deadlines?
The deadline for getting artwork to us is the 10th of the month before you want to advertise e.g. 10th February to get into the March edition. etc. Please note this is the artwork deadline…sometimes by the 10th the next edition is full so book the space as early as possible to avoid disappointment.
What do I need to know about artwork?
You can either supply artwork all ready to print or we can help you with it.
Supplying your own artwork
If you are supplying your own artwork please note the dimensions for the various sized adverts are listed below:
SIXTEENTH PAGE ADVERT: 62 wide x 22 high
EIGHTH PAGE ADVERT: 62 wide x 44 high
QUARTER PAGE ADVERT: 62 wide x 92 high
HALF PAGE ADVERT: 127 wide x 92 high
FULL PAGE ADVERT: 127 wide x 178 high
The file types we can accept are PDF, J-Peg, Tiff and Word however our preferred file type is PDF
What if we want you to do our artwork?
If you want us to do your artwork for our advert in The LEWESIAN we do provide an artwork service. A simple layout is £7.50 but if it is more involved we will quote per the job. For us to do the artwork for you all we need is the words you want on the advert plus any pictures and logos you would like on your advert. We then prepare a proof for your approval and makes changes as per your instructions.
How long does an advert have to run?
We have a minimum 3 month booking on adverts. After the initial three months the advertising rolls into a monthly arrangement that can be cancelled at any time.
The only exception to this three month minimum booking requirement is if you are promoting a one off event.
Why do you require me to advertise for three months?
We have this minimum requirement in place from many years of observing advertising in local magazines. Advertising for just one month rarely gets the desired results and to give a proper test to an advert it needs minimally a 3 month run. Local advertising is all about longevity and trust. If a resident is used to seeing your advert, although they might not need your services straight away, when they do need you they will remember they have seen your advert and contact you. Do a good job and they tell their neighbours and you start to increase your local client base and reputation. Advertise for just a month and this phenomenon doesn’t happen. We do waive this three month requirement when advertising a one off event.
How do I book an advert?
First step is to look at our rates. Decide what size advert you would like and what month you would like it to start. Then let us know along with the business name and address as you want it appear on the booking/invoices. We can then book in your advertising package in The LEWESIAN and the artwork can follow on by the artwork deadline.
How do I pay for my advertising?
We can invoice monthly or for a whole package at once as you wish. If you are paying monthly, adverts can be paid by Direct Debit or BACS or over the phone by credit or debit card. Direct Debit is our preferred option and please note that money is only taken when we generate an invoice so there is no need to worry about us taking money incorrectly.